iQIYI saw exceptional viewership growth during the Chinese New Year period from Jan. 28 to Feb. 4, 2025. The platform's drama series, including The White Olive Tree and Unbreakable 2, dominated viewing time, with Unbreakable Season 1's popularity skyrocketing nearly tenfold compared to the previous year. Additionally, the 2025 Spring Festival Gala garnered a 135% year-over-year increase in average viewing time on iQIYI International, underscoring the platform’s successful global reach.User interaction also soared, with bullet comments increasing by 118%, signaling a rise in engagement. The platform's VR immersive theater experience saw an impressive 206% jump in visitors, while mini-dramas attracted younger viewers, with 70% of the audience under 35.
The results reflect iQIYI’s effective multi-format content strategy, including leveraging IP franchises and expanding into innovative formats like VR. By catering to diverse demographics and enhancing user engagement with features like bullet comments, iQIYI has positioned itself as a key player in the competitive streaming market, primed for continued growth and increased monetization.
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iQIYI’s Stellar Chinese New Year Performance
